We are headed into Labor Day weekend here in the United States. It’s a big shopping weekend, and Etsy is taking advantage by promoting their first-ever sale. News of the sale appeared on Etsy’s Seller Handbook on August 15th. It seems that some sellers may have still been caught off guard.
I can’t help but think that this sale is really a proving ground for Etsy’s strategy going into the Christmas season. Which begs the question, if you’re an Etsy seller, what will your strategy be? Will you be ready for Etsy’s next sale? Do you have a plan for Black Friday, Small Business Saturday and Cyber Monday? Now is the time to start thinking about it because the online shopping season is coming fast.
Viewfinder is the series where you get to see what Camera of Record is looking at right now.